I was reading an article today on Anywired today on 7 Signs of SEO Scams and it made me realize that there are still stack of people hiring so called SEO experts to get their site up high in the search rankings. For example guru’s that say they will give you a “ton of inbound links to your site”, which as you may be aware that incoming links are one of the MAJOR factors in Site Authority, but it is not the amount of links you have but the “quality” of links. These “quality” links take time to build, if you are creating quality content then the quality links will come.

I was reading a few of the comments and it got me thinking that although there are millions of sites out there outlining what you need to do to get your site to climb up the rankings in the search engines and appear on the front page of Google, web site owners are still expecting to much to soon. Unless you have an Authority site already that you can use as leverage or you can use a friend, collegue etc’s Authority site for leverage and get indexed by the spiders then things are not going to happen immediately.

Now I don’t claim to be an SEO expert, in fact far from it! but I have done quite a bit of reading about this and have undertaken a few simple things that I have no doubt have helped me with some of my sites to get them to rank better in search engines and stand out from the crowd. Over the last few weeks a site I run on Australian Rules Football ranked number 1 and 2 in Google for a particular game that was going on at the time! Now I thought that was quite an acheivemnt and it certainly bumped up the traffic volume which is what we are all after.

Things You Can and Should Do Now

Get some Keywords into your Page Title, for WordPress users, you MUST install the All in One SEO Pack If you have a static site that you have built in Dreamweaver then it is a must that you change the Title of each of your pages so they are not the same, that way you can target different keywords on different pages.

Another couple of things that are often overlooked are META Descriptions and META Keywords. I have found that using these on each page and keeping you main keywords amongst them works well. H1 Tags are also important and if you can get a keyword or two in there then even better!. Images!!!, again an often overlooked thing for beginners starting out with a wesite, get into the habit of naming your images and also putting in a descriptions an ALT tags on them. Another little tip I picked up is to link to internal pages from within your own site for example if was to mention AFL Football on my other site some where in an article I would link that anchor text back to the home page.

After implementing some of these changes you need to be patient! Don’t expect things to happen overnight, things alone and give the search engines time to crawl your site, it may take a couple of weeks before you can see any significant changes.

Once again if you would like a hand installing the ALL in One SEO Plugin, with optomizing your site or any other solution you find here then Contact Me.

Daniel Anderson
Budding SEO Guru

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